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How to Keep Your Facebook Profile and Business Page Secure

Do you know if your personal Facebook account and Facebook Business Pages are secure?

It’s more important than ever to manage your Facebook security and make sure only the right people have access to your account.

Securing your company’s Facebook Page starts with making sure your personal profile on Facebook is set up using all of Facebook’s account security tools.

Read on, and follow the steps below to protect your personal account and Business Facebook Page.

How to securely manage your Facebook Business Page

Using Facebook for personal use is tied to using Facebook for business. As a result, it’s important to follow these tips to ensure your company can operate securely on Facebook.

1.    Use Facebook Business Tools

First up on our list of secure Facebook management tips — you’ll want to use Facebook Business Tools.

It’s important to create as much separation as possible between personal and business use on Facebook. The easiest way to do that is to use Facebook Business Manager to create an account dedicated to your business on Facebook.

You can create a Business Manager account and add internal team members via their work emails to manage your Facebook, ad account, and more.

Facebook Business Manager is a helpful tool because you can directly manage and change permissions across all your assets in one place.

When using Business Manager, you’ll want to require all users within the account to turn on two-factor authentication. To turn this feature on:

  1. Go to Business Settings
  2. Then go to Business Info
  3. Scroll to Business Options, and change “No one” to “Everyone”

Turning on two-factor authentication is another layer of security for your company Facebook Page and Facebook ad account to prevent people who should not have access from hacking into accounts and taking over ad accounts and Facebook Pages.

2.    Don’t use fake Facebook profiles

Whether you use Facebook Business Manager or not, you’ll need to use a Facebook account to access your Facebook Page on the platform.

The Facebook account you use to manage the Page for your business should be a profile that authentically represents you. Do not use a profile with a fake name or profile photo.

Facebook will likely find fake profiles, and if they get shut down, you’ll need to reclaim your Page through Facebook support, which can take weeks to months.

Everyone managing the Facebook Page for your Business should use their personal accounts directly or through the Business Manager Tool.

3.    Add at least two admins to your Facebook Page or Business Manager

Whether you’re using Facebook Business Manager or adding admins directly to your Facebook Page, you should always have at least two admins on your account.

Adding two admins is important because if one team member leaves the company or experiences issues with access to their personal Facebook account, another admin is there to maintain access to post, respond to questions, and manage ads.

4.    Review Facebook Page admins

It’s important to keep a pulse on who has access to your Facebook Page and Business Manager account.

Get into a habit of reviewing your Page admins a few times a year and removing anyone who no longer needs access to manage your Page, such as past employees or agencies you no longer work with.

To find existing admins for your Business Page, you can go to Settings.

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From there, find Existing Page Roles in the left column, and you can scroll to see any admins for the Page. If you need to remove and admin, you can select Edit and choose to remove them.

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How to secure your personal Facebook account

Want to take all the steps to make sure your personal account is secure? Check out these five tips.

1.    Use two-factor authentication

The number one thing you can do to keep your personal Facebook account secure is to set up two-factor authentication for Facebook.

Two-factor authentication settings can be found under Settings & Privacy from your personal account. Under Security and Login, you’ll see the option to turn on two-factor authentication.

This feature will require a second method of authentication so that each time a login attempt happens, you’ll know and can enter the code, or you will detect a login attempt from someone else.

2.    Create a secure password

If you’re still using the same Facebook password you created when you made your profile, it’s time for a refresh. Update your password to something that is unique from the other passwords you use for online accounts.

3.    Review Your Facebook logins

Under the settings where you turn on two-factor authentication, you can also see where you’re currently logged into Facebook.

You’ll likely see logins from your laptop, phone, and possibly work computer. If any logins appear suspicious, you can log out of those devices and update your password immediately.

any admins for the Page. If you need to remove and admin, you can select Edit and choose to remove them.

4.    Set up trusted contacts

Under the Security and Login settings on Facebook, you also set up Trusted Contacts. Trusted contacts are friends on Facebook that can help you if you get locked out of your personal Facebook account.

You can choose three to five friends or family members under these settings, and they’ll be able to share a code and URL from Facebook to help you get logged back into your account.

5.    Be aware of scam emails

Beware of spam emails that appear to be from Facebook about your profile. These emails may even appear to be a notification about your account security.

Always check the senders of emails that appear to be from Facebook before clicking any links in the emails.

What do I do if my Facebook is hacked?

If you don’t have proper security set up for your Facebook profile and Business Pages, your accounts may be vulnerable.

If you receive any emails that your email or password has been changed, and you’ve verified the sender of the email is legitimately Facebook, you should follow the prompts in that email to revert those changes and update your password immediately.

If you haven’t already set up two-factor authentication, now would be a perfect time to do so.

If you’re suddenly locked out of your Facebook account at any time, and you’ve set up the Trusted Contacts feature mentioned above, you can reach out to them to try and get back into your account.

If that process doesn’t prove successful, you can report that you believe your account has been hacked and review more information from Facebook’s Help Center.

Learn more about securely managing your social accounts

By following these steps to secure both your personal Facebook account and the Facebook Page for your business, you’ll have more control over logins and access to your Business assets on Facebook.

Avoid the potential headache of reclaiming your profile or Page and get started with these steps today.

Want to learn more about social media management services for your business? As a Preferred Facebook Marketing Partner, our experts know what it takes to securely manage your social media accounts. Connect with our team of digital experts today to learn more!

Why You Should Invest in Technical SEO?

A Comprehensive SEO strategy should incorporate the best of on-page optimization and technical SEO. The technical part of SEO makes your website web robots-friendly. Web spiders easily crawl and index site which has a strong technology-driven SEO support. The optimal focus of SEO processes is to create online visibility of a site to worldwide audience.

Over the past few years though, all the focus on content, video and user experience has proven one indisputable fact; Good technical SEO is the foundation for a great user experience and page ranking.

Technical SEO Visible Rank

There is a good chance no one will ever see your awesome content without good technical SEO. With this in mind, let’s explore it a little deeper to understand:

  • Why is investing in technical SEO really an investment in your content?
  • What makes for good technical SEO?
  • What common issues should you look out for?
  • How do you identify the best technical SEO solution for your business?

    What are Elements of Good Technical SEO?

    Technical SEO audit tools often highlight all the data points in their analysis. Ultimately, whether the tool evaluates 20, 40 or 100 possible data points, every point will answer one of three questions:

    1. How does the site perform?
    2. How crawlable is your site?
    3. Are your pages indexing well?

    Page speed is probably one of the most common and easily recognizable site performance issues. Broken links are another. Site performance directly affects the user experience.

    Crawlability

    really refers to whether a page makes it easy for a “GoogleBot” or other search engine spider or crawler to identify and collect the relevant data about a page. Search engines extend a limited crawl budget to any site.

    Why is Technical SEO Important?

    Think of technical SEO like your computer. It’s a great tool unless the power’s out. Then, it is a great paperweight.

    Likewise, poor technical SEO is like the power being out. Site visitors encounter the dreaded 404 error page, click links that go nowhere and have an otherwise poor user experience. A page’s ranking can also be affected too as search engines do not capture the true purpose of a page.

    Good technical SEO turns the power on. It’s the foundation for your off-site SEO and on-page SEO efforts. It guarantees web page usability the same way electricity guarantees that you can use your computer.

    What is a crawl budget?

    Google calls crawl budget the “crawl rate limit”, the maximum amount of time a GoogleBot will spend collecting data on a site. Duplicate content, or pages that can be reached through multiple URLs on a site, affects crawl budget. So does faceted navigation, a potential problem for e-commerce sites which allow filtering of products by elements like price, color or material.

    What is indexing?

    Indexing refers to the important information about your page being stored in Google’s giant “library,” so when a search is done, it knows which pages best answer the user’s search request. It’s like making sure you have all the right information on and in a paper file so you can find what you’re looking for when you go to the file cabinet.

    So, how important is crawlability and indexing?

    While page crawlability takes place in the digital space, poor crawls lead to poorly indexed sites. This, in turn, can result in Google (or any other search engine) passing over one of your pages for a search on the keyword that page has targeted. So, crawling and indexing has the potential to have serious effects on a page’s ranking.

    What are Common Technical SEO Issues?

    Any technical SEO issues can be an impediment between you reaching your audience for any given keyword. SEO Clarity identifies 8 common – and easily fixable – technical issues as:

    1. No HTTPs security
    2. Improper site indexing
    3. An absence of XML sitemaps
    4. Incorrect robots.txt file
    5. An incorrectly NOINDEX tag
    6. Slow page speed
    7. Multiple homepages
    8. A problem with a Rel=Canonical tag; thus confusing search engines on the original content when it encounters one of those dynamically, filtered e-commerce pages

    The absence of schema markups, or structured data, can also negatively impact page indexing.

    A good technical SEO audit will evaluate the data points related to these factors and many others too. Different experts may highlight different technical SEO issues, but the reality is, any technical issue is a problem.

    Now, in addition to a technical site audit, you will also want to test links. Some technical SEO tools include this feature though there are independent tools to do this too.

    What is the Best Technical SEO Solution for You?

    Do a quick search for the “best technical SEO tools” and you’ll see a lot of options. Free tools usually offer a certain amount of data. To see everything, you need to sign-up for the paid service.

    Any technical SEO tool will provide you the audit of your site, and the errors that need fixing. An agency can provide both the expertise and the tools so you can focus your time on making the content your audience loves.

    Why Should You Hire the Best Technical Team?

    Simple tricks of SEO are no more effective to achieve optimum results. The focus areas have shifted ushering newer technical areas to work upon. Fast sites, responsive web design and user experience (UX) are prime factors that determine success quotient of optimization.

    These factors point to one most important thing – the need to integrate web designing with coding and SEO tools. It is important that website designers know about UX, coders know about optimization and SEO experts know about developing codes.

    Get your SEO off the ground today

    Our friendly team can help devise a campaign or search engine optimisation plan to meet your aspirations and budget. Whether you’re looking for a particular service or just have an inkling that your business’ web efforts need a professional touch, we can help identify what you need and put a plan in place. Contact us for your free SEO review today.

DIGITAL MARKETING TRENDS FOR 2021

The ongoing COVID-19 pandemic has upended how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. Months of varied customer responses to COVID-19 have given us some insights into the marketing trends that are working in this new normal and what you can expect in 2021.

The Visible rank Digital-Marketing-Trends-2021

With the changing global landscape, the latest marketing trends focus more on targeting users, improving the customer experience, diversifying your content strategy, and improved websites. What are the key digital marketing trends for 2021 that your business needs to consider to engage and retain current customers and generate more traffic, leads, and revenue? Here are the 2021 digital marketing trends and how to update your strategy for the new year.

Google Verified Listings

One of the most surprising trends in marketing is Google verified listings. The closure of brick-and-mortar stores is causing businesses to reinvent their strategies and focus on online success. Does that mean local businesses are obsolete? If anything, local businesses need to work diligently to establish trust. You can do this is by using Google Verified Listings.

If you don’t have one, you can easily create a Google My Business listing. You can list your essential information such as your geographic location, contact information, address, hours, and even your star rating.

Did someone else create a Google My Business listing for you? Verify the listing and ensure the information is correct.

After your listing is created, regularly update any new information. You can also update essential information, such as COVID-19 hours of operation changes.

You’ll look more reputable and can easily advance over competitors that haven’t verified their GMB listing. Your profile appears in all Google products, such as Maps. Since your website is prevalent on all Google products, your SEO results will improve.

Creating a GMB listing may also prevent fraud. Someone else won’t try and imitate your business or create a fraudulent profile.

User-Targeted Ads

User-targeted ads work for a simple reason. If buyers are shown ads that are relevant to their lifestyle, personality, and the brands they purchase from regularly, they will more than likely click on the targeted ad. If a user is shown an ad that’s irrelevant to their interests, they won’t click on the ad and brands won’t achieve a conversion.

What about privacy? Recent research suggests that buyers are reluctant to click on ads that relate to their recent browsing activity, especially if it’s on a third-party website.

How do you create an effective user-targeted ads campaign for PPC? Fortunately, Google Ads offers user-targeted PPC by identifying different demographics. These demographics include:

Age
Location
Gender
Device type/preference
You can also choose custom intent keywords, advertise to users who are researching similar products, implement remarketing techniques, and advertise to similar audiences. By following this advice, you know you’re targeting your audience.

SEO

SEO still reigns as one of the most effective digital marketing techniques. What can we expect from SEO in 2021?

First, some SEO factors never change. For example, Google expects your website to be responsive, user-friendly, and loads quickly. Voice search will also continue to take over next year.

Featured snippets are another great example. The modern web user is impatient. When they search for something on Google, they want their answers ASAP. That’s why featured snippets work. After a search is queried, a box appears on the search result that provides the answer the searcher wants.

Featured snippets prevent the user from clicking the article and reading the content to find their answer. Their answer is immediately available and conveniently placed.

Fortunately, there are still ways to achieve a featured snippet while increasing website traffic. Create intriguing content. Customers will click your link and read through the rest of the article. You can also write longer articles so the snippet cuts off.

Content Writing

Brands need to focus on other strategies other than content marketing. With different Google algorithm changes, content maintenance should be the focus. Content maintenance (also called content consolidation) upgrades, de-indexes, and even merges content pages based on the current algorithm standards.

Don’t only focus on written content, such as blogging. Omni-channel SEO will grow in popularity. Create content for all channels. If you haven’t done so yet, create a YouTube channel and start podcasting. Infographics and white-papers are also effective forms of content.

Google also looks beyond quality content. They’re now looking for a positive reputation, based on E-A-T (expertise, authority, trust). Google determines this by looking at other factors, such as customer service and reviews.

New and Redesigned Websites

Is it time for a fresh website? What if you need a redesign? 2021 is the year to do this! The modern website is now coded on CSS grids with voice user interface (VUI), SEO elements, and even data-centric design to better engage with website visitors and improve SEO.

2021 websites will also feature more media such as videos, illustrations, GIFs, and animations. Great design will also include tools such as chat-boxes and landing pages and social media in the design. Security is also a hot topic, so ensure your website is encrypted by 2021.

Important design elements to watch out for include 3D design, typography, gradients, bright colors, and asymmetric layouts. There are classic web design elements that continue to reign in 2021, such as mobile-friendliness and fast loading speeds.

Social Media

Social media marketing will also experience changes in 2021. First, more customers are relying on your social media channels for customer service. Inform customers that they can contact you via your various social media platforms. Respond to comments and mentions.

There are social media marketing trends that aren’t changing. For example, continue seeking out influencers, YouTube stars, and brand ambassadors to amplify your social media marketing reach. Video content is still a huge push. Upload videos regularly and utilize live videos.

Should you avoid written content? You should also avoid creating commercial social media posts. Write effective social scripts that target actions and connects with your customers. This will result in positive relationships with your audience.

Use These Digital Marketing Trends to Succeed in 2021

Many businesses are optimistic about 2021. You can’t achieve success if you’re not keeping up with the times. While keeping up with these digital marketing trends will result in success, you’ll also benefit from having a marketing team behind you.

The best marketing agencies offer all vital services, such as content marketing, SEO, and social media marketing. If you’re looking for a marketing company, you don’t have to look farther than us. Contact us today.

Core Web Vitals : Google ranking factors to change search in 2021

The Core Web Vitals is a new initiative by Google that focuses on specific quality signals in order to guarantee a smooth journey for users.

Article Highlights-

  • The biggest Google update of the year is called the Page Experience update.
  • Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images.
  • AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting in 2021, any news webpage can become a “Top Story”.
  • Combining AMP’s privacy concerns and cost of operation might mean that AMP will disappear within a couple of years.
  • E-A-T is not a ranking factor right now, and we don’t know if it will become one in the future.

Well, Google keeps on revamping their search algorithms. Over the years, there have been many many major algorithm updates, as Google worked to keep us on our toes. 2020 was no different: in one fell swoop, we got the news about a Page Experience update and AMP news. All the while the debate about whether or not you need E-A-T for ranking rages on. How do the Core Web Vitals stand in changing the search game in 2021?

New-Ranking-Factors-for-2021-Core-Web-Vitals_feature-img

Let’s go over each of these innovations and see which will change the way we do SEO, and which will fade into obscurity sooner rather than later.

1. Importance of core web vitals for SEO

Core Web Vitals were part of Page Experience update, and, by far, caused the biggest ruckus.

There’s a lot to learn about Core Web Vitals, but they boil down to the three biggest issues on our webpages:

LCP — Largest Contentful Paint, which deals with the loading speed of the largest single object on the page.
FID — First Input Delay, which means the reaction time of the page to the first user input after (whether they click, tap, or press any keys).
CLS — Cumulative Layout Shift — this is the measure of how much the content of the page jumps while loading content, mostly visual content, after opening.

But Core Web Vitals are a bit different and can influence the SEO practice in unexpected ways. Key factor that’s already changing rankings is Cumulative Layout Shift.

We’ll need to make sure that every webpage is coded with CLS in mind, with the needed space for every image defined ahead of time, to avoid the layout shifts.

Overall, of course, it’s too early to tell, and more work by SEO’s around the web needs to be done here. However, it seems that if you aren’t used to focusing on technical SEO, Core Web Vitals becoming ranking signals might not influence your day-to-day work at all.

However, if you are conducting complicated technical SEO, then Core Web Vitals will definitely change the way you work in as-yet unexpected ways.

2. Importance of AMP for SEO

The AMP’s relevance today is kind of an open question. While it’s always been great as a quick-and-easy way to increase page speed, the privacy concerns have been voiced over and over again since the technology’s very inception.

But in 2020, significant changes are afoot, since, within the same Page Experience update, Google announced that there’s finally no requirement for us to create AMP pages to occupy the “Top Stories” SERP feature.

Core web vitals

How AMP influences rankings

If we believe John Muellers’ words, then AMP is not a ranking factor. Seems plain and simple enough. But of course, things aren’t so simple, because AMP comes with pretty significant gains in page speed, and speed is an important ranking factor.

Thanks to AMP’s pre-rendering combined with some severe design limitations, AMP webpages often really do win in page speed, even if not in ranking as is.

The “Top Stories” SERP feature, however, was a huge benefit to using an AMP for any news agency with a website, and it’s easy to understand why. Just look at how much of the page is occupied by the “Top Stories” results.

Not only do “Top Stories” automatically get top 1 ranking on the SERP, but they also sport a logo of the website posting them, standing out even more from the boring old blue-link SERP.

This means that for a few years now news websites were essentially forced into using AMP to get into a “Top Stories” SERP feature on mobile since it absorbs a whole lot of clicks.

On the other hand, it takes quite a lot of resources to support AMP versions of the webpages, because you are basically maintaining a whole additional version of your website.

Added to which, a page that’s been properly optimized for speed might not need AMP for those speed gains, as well.

While it’s tough to imagine that AMP will fade away completely within the next couple of years, AMP’s privacy issues combined with the cost of maintaining it might spell the end of it being a widely used practice.

Now, with the “Top Stories” becoming available to non-AMP pages, there’s virtually no reason to jeopardize the users’ security for speed gains you could get by proper optimization.

3. Importance of E-A-T for SEO

Expertise. Authority. Trust. All perfectly positive words and something we should all strive for in our professional lives. But what about search optimization?

Coming straight from Google’s Quality Rater Guidelines, E-A-T has been the talk of the town for a good moment now. Let’s dive in and see how they might change the way we optimize for search.

Core-Web-Vitals

How E-A-T influences rankings

For most of us, they don’t really.

Sure, Quality Rater Guidelines provide valuable insights into Google’s ranking process. However, E-A-T is one of the lesser-important factors we should be focusing on, partly because these are nebulous, abstract concepts, and partly because Google doesn’t exactly want us to.

As Google’s official representatives informed, E-A-T is not in itself a ranking factor.

Receiving follow-up questions, Google’s John Mueller then reiterated that point, and Ben Gomes, Google’s VP of search engineering confirmed that quality raters don’t influence any page’s rankings directly.

However, in practice, we often see that the so-called YMYL websites already can’t rank without having some expertise and authority established. A very popular example is that it’s virtually impossible to rank a website providing medical advice without an actual doctor writing the articles.

The problem here is that expertise, authority, and trustworthiness are not easily interpreted by the search algorithms, which only understand code.

And, at the moment, there seems to be no surefire way for Google to transform these signals into rankings, except to read the feedback of their quality raters before each algorithm update.

While using E-A-T to rank websites might sound like an inarguable benefit for the searcher, there is a couple of concerns that aren’t easily solved, namely

Who exactly will be determining the E-A-T signals, and according to which standard?
The introduction of such factors creates a system where the smaller and newer websites are punished in rankings for not having the trustworthiness that they couldn’t realistically acquire.
Responding to both of these concerns requires time and effort on the search engine’s side.

As things stand right now, E-A-T is not something to keep in mind while doing day-to-day SEO operations.

Let’s imagine a fantastical scenario where a webmaster/SEO expert has some free time. Then they might want to work on E-A-T, to try and stay ahead of the curve.

On the other hand, there simply isn’t any proof that Google will actually use E-A-T. Or that, even if used, these signals will become major ranking factors. For this reason, E-A-T shouldn’t be your priority ahead of traditional SEO tasks like link building and technical optimization.

Additionally, consider this. The entire Quality Rater Guidelines is 168 pages long. However, a comprehensive explanation of what E-A-T is and why it might be calculated a certain way will take many more pages than that.

Conclusion
As of the time of this writing, the Core Web Vitals seems to be the most important ranking news to come out in 2020 in practical terms. However, search is an extremely volatile field: what worked two weeks ago may not work today, and what works today might not work for most of us.

The matters are further complicated because we’re fighting an uneven battle: it’s simply not in search engines’ best interest to give us a full and detailed picture of how ranking works, lest we abuse it.

This is why it’s crucial to keep our hand on the pulse of optimization news and changes occurring every single day. With constant efforts from our SEO community to work out the best way to top rankings, it’s possible for us to close that gap and know for sure which trends are paramount, and which we can allow ourselves to overlook.

FACEBOOK PAGE VS. FACEBOOK PROFILE: WHAT IS THE DIFFERENCE?

When you hear about Facebook Page vs. Facebook Profile for a business, it is easy to get confused between the two – and it also confuses your consumers in the process. Therefore it is essential to keep your Facebook presence simple and straight.

Most brands understand the potential Facebook page has to offer, but to figure out the specifics can be difficult. Notably, a lot of business owners do not know whether they must create a Facebook profile or a Facebook page?

Facebook Page vs. Facebook Profile

Here is the difference between the Facebook profile and page to help you make the best choice for your brand.

Facebook Profile
A Facebook profile is your personal account that you use to sign up with Facebook. You can only create one profile, including your personal information and no business info. Plus, it is the profile that you use to connect with your friends, family, colleagues, and other associates.

You can also see personal updates, posts, and photos from your friends in the news-feed and share your posts and pictures. It is basically for your personal use, and you should not use it for corporate purposes in any manner.

Remember, it is technically against Facebook’s terms and conditions to use your Facebook profile for any business.

Facebook page vs facebook profile blog post

Facebook Page
A Facebook page, however, is separate from your Facebook profile. You set up a Facebook page by simply selecting the option to “create a page.” The link is available in the drop-down menu that you can find on the right-hand top corner of your Facebook Profile.

Once you have set up a Facebook Page, you can start promoting your business page to gain more following and likes by the targeted audience or customers. Your audience must first like your Facebook page to see your business updates and news-feed.

If there is a possibility, you must start with a business account instead of a Facebook Profile. This will help you eliminate the confusion of users confusing your Facebook profile with a Facebook page.

If you go to the Facebook website without logging in, you will be able to see a “create a page” link under the sign-up option. It will allow you to create a business-only account. It is an effective way to separate your business Facebook Page from your personal Facebook profile, hence avoiding any confusion for you and your Facebook clientele.

Benefits of a Facebook Page vs. Facebook Profile

If you are a business owner, a Facebook page must be a part of your online marketing strategy. One of the most significant benefits of having a Facebook Page is access to over 2 billion monthly users. A focused Facebook Page can help yield increased business and promotion for your business. It can help you reach the target market, building trust amongst your audience, and grow your fan base while costing you nothing or less than traditional promotional and marketing techniques. If you want help in creating a brand strategy for Facebook, contact our team today.

THE MOST COMMON SEO MISTAKES

Focusing on the online environment is no doubt the primary requirement to promote any business today. Ours is a highly digitalized world that calls for a structured, disciplined marketing strategy. And search engine optimization (SEO) is imperative for driving traffic to any website that subsequently leads to enhanced leads and sales. Here’s where it becomes crucial to understand the rights and wrongs of the SEO process.

Identifying the common SEO mistakes and avoiding them is of paramount importance for any modern business.

Most Common SEO Mistakes

The Most Common SEO Mistakes and How to Fix Them

1. Failing to optimize for the right keywords
One of the most common traps we fall into is using generic keywords that draw visitors who are not interested in your offering, or optimizing for global keywords when the service is being offered to local customers. Focusing on nonstrategic keywords never pays.

Unlike previously, the practise of optimizing web pages with specific keywords doesn’t work. With the search engines getting increasingly better at understanding the search intent, it will not be sufficient if you optimize your pages for just any, one specific keyword. You must rather optimize for keywords that include a range of related and relevant search terms, to be successful.

2. Not focusing on site speed
Slow-loading pages are a big no-no. Among the myriad websites in the ocean of the World Wide Web, it is the fast-loading sites that gain the favour of not only users but also search engines. Failing to optimize the site for speed is another major deterrent that precludes the necessary user experience.

By optimizing the images in the site, leveraging browser caching, and minimizing JavaScript, you may improve site speed. Users, on average, allow just a couple of seconds of page load time, beyond which they tend to get frustrated and move away. Site speed is one of the ranking factors used by Google. The faster the site loading time, the better it will be favoured by Google.

3. Overlooking Meta descriptions and page titles
So many websites have their company name as the title for all the pages. It is a bad mistake. It is essential to provide a unique title to every page on the website. Adding Meta descriptions and fixing the right page titles is very important to SEO.

Meta descriptions play a significant role in the sales pitch for a web page within search results.

4. Ignoring local SEO
Not having local SEO will cost dearly for businesses that have a main focus on the customers related to a specific region or city. Businesses that deal with physical location-based services and products must have local SEO. Failure to take advantage of local search is a common SEO mistake that must be avoided.

Include location-specific keywords in the Meta descriptions and page titles. You need to include the address and phone number on your web pages so that you will promptly show up in local search results.

5. Disregarding analytics to understand conversion
Failing to make prudent use of data for measuring the practical impact of marketing efforts is one of the common SEO mistakes made by many. You may be using the proper phrases and keywords that drive traffic to your website. Even then, if you don’t use an analytics package for effectively tracking the keywords and phrases that lead to conversions, it will lead to uncertainty.

Have the right metrics in place so that you are well informed about the result of your SEO and content strategy. Leverage tools such as Google Search Console for gaining a better understanding of the requirement of searchers.

6. Not making full use of unique content
People tend to use reused or rephrased content that they feel would be great for their site. While the content that you come across somewhere might be well optimized, it will not impress your site visitors. It is a common SEO mistake that needs to be avoided.

Genuine, original content that proves to be relevant and useful to the users is key in enticing site visitors while fulfilling the standards of the search engine. Personalized content rolled out in a different way will attract users and enhance your chances of getting a good ranking on the search engines.

7. Forgetting to run regular website audits
Reviewing a website’s performance through an audit from the clients’ perspective as well as that of the search engine is crucial. Checking whether the site navigation is easy and comfortable, whether the site contains relevant information, and the speed at which its mobile version launches – these aspects, along with other such factors is crucial.

Not performing a careful examination of the site’s overall performance through regular website audits is a big, common SEO mistake that might cost dearly. Audits look at the loading speed, checkout process, quality of content, and reveal ways to improve the site.

8. Not including helpful and relevant external links
External links are a great way to provide site visitors with content relevant to their requirements. They help users to consume relevant content, thus increasing your website’s credibility. Moreover, quality external sources will signal credibility to search engines as well.

It is a sound SEO strategy to ensure that all the external links are opening in new windows. This allows your users to venture to the other sites while at the same time offering them the chance to get back to your site and stay engaged if they so prefer.

9. Neglecting mobile optimization
It is the mobile era wherein people tend to use their mobiles more than the other conventional digital devices. Google requires mobile optimization as a priority for ranking, neglecting which is a common SEO mistake. This must be avoided.

It is essential to ensure that the website, along with its content, is responsive and mobile-friendly. Your content has to be created while keeping in mind your mobile device users.

The digital world is filled with its share of unlimited websites. The sites that are capable of loading quickly, offering a great user experience, having call-to-action, and are optimized for the right keywords stand the test of time.

WHICH IS MORE EFFECTIVE: SEO OR SEM?

You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two?

SEM ads appear in Google searches using payment strategies and are an online marketing method that involves getting paid traffic from search engines. They increase the visibility of your website on the search engine results page and are vital for promoting your website. On the other hand, SEO uses free methods to rank higher in organic Google searches. Through optimizing your website, you can generate more traffic to your website at no additional cost.

At First Page, we provide professional SEM and SEO services that help you improve your visibility on search engine results pages. As part of our process, we help people build some basic knowledge of SEO and SEM to help them better understand how the visibility and performance of search engines work.

SEM AND SEO: WHICH ONE IS RIGHT FOR MY BRAND?

To succeed with either strategy, you must have a comprehensive understanding of your audience and how they behave.

The first step is to analyze your user behavior to understand both their needs and what they are searching for. You can use this user analysis to decide what the right marketing method to fit your target market is. From this point, creating valuable content that not only provides a solution to their search query, but also appears in relevant searches is vital. When it comes to research, looking at keyword statistics is key. Determining which the best keywords are for your audience is a complicated process involving keyword popularity, whether other brands are targeting the same keywords or not and finding the right keywords to compete with these competitors.

TO ACHIEVE RESULTS QUICKLY, USE A SEM SOLUTION

You can pay one or more search engines to list your site at the top of the results page. This is called paid search (SEM). If you are interested in running a paid search campaign, here’s a step by step breakdown:

  • Creating an account – To create ads on a search engine, you need to provide some information about your business.
  • Select keywords – You will run ads based on specific keywords. When users search for these keywords, they will see your ad. That’s why it’s important to choose only keywords that are relevant to your niche.
  • Bid on keywords – Unless your keywords are very unique, you will compete for ad space with other advertisers. That’s why you need to raise your bids so that people see your ads, but not so high as to limit your return on investment.
  • Write the title and description – Because your ads will appear in search results, the number of characters in the title and description is limited. Craft your ad and use your space wisely.
  • Set a budget – Most advertising platforms allow you to set a regular budget and regularly control monthly cost overruns.
  • Launch your campaign – Once you’ve set up everything, launch your campaign with a click of a button.
  • Regular reporting – After setting up all the ads, we can analyze and report to you monthly to actively bring new sales and return metrics to customers.

 

TO ACHIEVE LONGER-TERM RESULTS, CHOOSE AN SEO STRATEGY

With SEO, you need to use rich and authentic content to attract traffic and increase links. At the same time, selecting relevant keywords to optimize website content and analyzing content problems are key components of improving your website’s ranking in search results. Quality keywords and content are undeniably a big part of good SEO, which will gather you organic and free traffic over a much longer period when compared to SEM

This is because SEM is only effective when you pay for the results you want to display. Once you close the ad, the traffic you get from your SEM ads will be halted. SEO is exactly the opposite, however, and will grow over time leaving lasting effects.

Rich website content will help you get a higher click-through rate (CTR) for free. At First Page, we can help you reposition Google rankings through services including content writing, adding keywords, and a technical analysis of website security. In order to achieve even higher results, why not use both SEM and SEO? You can complement your SEO with an SEM strategy to get more clicks from different sources and become an expert in Internet marketing!

GET YOUR BUSINESS ON TRACK RIGHT AWAY

The strategy you adopt will also be dependent on your business’ age. If you are just starting out with a new website, it will take longer to implement effective SEO. Although this does not mean you should ignore SEO altogether, you can start with a SEM strategy to boost your rankings until proper SEO can be established. After comparing the individual benefits of SEO and SEM, it should be easier to decide which strategy is suitable for your business and where to delegate your marketing budget.

5 Hot Tips for Awesome Website Content

Hot Tip #1 – Be Relevant
There’s a person Googling for rainbow striped toe socks in Melbourne right now, or maybe they’re looking for cupcake catering for events in Brunswick, or searching for exactly what your business does. Your job is to be relevant to the searches that your clients or customers are going to be making in Google. So when your new potential customer lands on your site, they’ll find relevant and valuable information on your area of expertise. Relevant and valuable are both sticky qualities you should aim for with your content.

Hot Tip #2 – Keep Your Content Concise
Get to the point quickly and stay on topic. That’s pretty much it. See? Concise.

Hot Tip #3 – Mind Your Grammar and Spelling
Nothing spells unprofessional more quickly than a grammatical or spelling error in your content. You might think it doesn’t matter that much, but it does matter. The Writing Gods are offended, and they will direct customers away from your site as a punishment. We mean it. But in all seriousness, it actually takes away from your authority when you have simple errors in your content, so ensure that you edit and proofread everything thoroughly. Be especially careful if you claim great attention to detail as a selling point of your service. We don’t need to explain the irony there.

Hot Tip #4 – Write for Humans not Bots
One of the keys to amazing content is to remember that you’re not just writing for Google or other website crawling SEO bots, you’re writing for living, breathing, buying human customers. So the content needs to be easy to read. Space it out with headings and white areas without words on your web page so the eye has room to breathe. Use bullet points that are simple to scan, as your website readers don’t have a lot of time – they want the information instantly! Make your content scannable so they can find what they’re looking for more quickly.

Hot Tip #5 – Use Images
Sometimes an image or two can really help to break up slabs of text and create an attention-grabbing item on the page. Try to use images that are original and unique to your company. You could insert stock images, although this has been an overused tactic on the internet of late. Pictures of your actual company and employees will give a better flavour of your individual business identity and branding. Why not hire a photographer for a day and get some decent original shots to use in your content?

7 Advanced SEO Tactics to use in 2019

SEO Tactics – Hacks 2019 – The SEO landscape is always evolving, and it would seem almost impossible to keep up with the latest trends. There are SEO Tactics (hacks) that could have been used last year to make your page appear at the top of the search engines, that may no longer work in 2019.

There some hacks that could even end up earning your website penalties by Google, especially those that involve black hat. As a result, it is important to stay on top of the SEO game, with the latest SEO Tactics on hand. This is the best way to make your business an authority in its niche and to make sure that competitors don’t get past you in the SERPs.

In this article, we are going to look at 7 advanced SEO tactics to use in 2019.

1.Get to know your users
When Google is ranking, it takes into consideration the information that is most valuable for the users. This means that you also need to know what your users value the most, by using tools like Survey Monkey, Google Forms, Hotjar, and Survey Gizmo, among other tools. Once you have the information about what users value the most, you can provide content, services, and goods that are most valuable to the users. By creating the best user experience, your website is more likely to get more traffic from Google. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. This quickly shows Google the relevance of the content on your website, checking things like:

When Google is ranking, it takes into consideration the information that is most valuable for the users. This means that you also need to know what your users value the most, by using tools like Survey Monkey, Google Forms, Hotjar, and Survey Gizmo, among other tools. Once you have the information about what users value the most, you can provide content, services, and goods that are most valuable to the users. By creating the best user experience, your website is more likely to get more traffic from Google. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. This quickly shows Google the relevance of the content on your website, checking things like:

Time on site
Bounce rates
Page views per visitor
Load time

The reason for surveying the users is so that you can also address those matters. Why are people spending very little time on your site? Why are the bounce rates high? These are the things that Google uses to rank your websites, and they also improve your convergence.

2. Leverage schemer mark-up
By schemer mark-up, we are referring to things like website reviews, that can either bring more business to your website or drive users away. Many websites use WordPress, and to check the schemer mark-up here, they can use the Yoast SEO for WordPress plugin, which is easy to use.

3. Expand the most popular pages
Content marketing plays a major role in SEO. There are pages that attract a lot of visitors as compared to others. You need to take advantage of those pages and expand them. You can use the keywords that are working best on those pages to generate long-tail keywords using the Ubersuggest tool. The long-tail keywords from Ubersuggest should then be used on those pages that are doing well. This will make the page attract even more users.

4. Send link juice to lower pages
Like we mentioned before, there are those pages that generally do better than others. We should use the pages that are doing well, to link to the ones that aren’t doing very well so as to give them more exposure. The pages that aren’t doing so well will start ranking higher gradually.

5. Leverage infographics
Not just any infographics should be leveraged. You should target to leverage advanced animated infographics. These are more likely to reach wider audiences, meaning more traffic to your website. Such infographics have a tendency of going viral and you might end up spending little or no effort in marketing them.

6. Leverage roundup posts
Imagine that you want to write a post about soccer. Inviting different soccer players and commentators to contribute to your post is likely to draw more users. There is also the fact that these people will share the information, linking it back to your website. That is what we mean by leveraging roundup posts. You will receive more, natural backlinks, and this will automatically make your website go up the google rankings.

7. Cut the dead weight
There are those pages that just won’t do well, no matter what you try. You should prune those pages by getting rid of them, and you’ll realize that more traffic will go to the pages that are doing well, making them rank even better.

If you’re after making friends with Google so that it can rank your pages better, the advanced SEO tactics we have mentioned can get you there when done right. Some things might not work for certain websites, while others work instantly

Image of Link Building

Using backlinks can be a challenge for the average business person since they lack the skills. Below are some of the things that they need to know in order to use backlinks efficiently:

Understand the aspects of Digital Marketing
Some basic knowledge of Programming
Good Writers
This article is going to run you through the key areas of link building, for the average small business.
Understanding the Value of Link Building

Link building and Google rankings go hand in hand, being that links are what bring traffic to the website, and backlinks help Google to determine if other people are seeing value in your content. This means that backlinks are recognized in the Google algorithms that determine how your content ranks. This goes on to show how link building is effective in bringing traffic to your business.

Page Authority
Page Authority predicts how well your website ranks in search engines. Take for instance that you own a sports website that links to a national source of sports news, chances are that your site will perform much better than a blogger that is still struggling to get exposure. Despite the fact that Google no longer uses PageRank, it still plays a major role in their algorithm. You can still check the page ranking by using Ahrefs, whereby you insert the URL and search. Some High ‘PageRating’ sites include:

General Niche – www.ireport.cnn.com, www.buzzfeed.com, storeboard.com
Business Niche – www.nationofchange.com, www.customerthink.com, www.biznik.com
Blogging Niche – www.authorden.com, www.topofblogs.com, www.blogrollcenter.com
Education Niche – www.edublogs.org, www.schoolrack.com, www.futureofeducation.com
Health & Fitness Niche – www.ideafit.com, www.fruitnfood.com, www.medcheck-up.com
Marketing Niche – www.moz.com, www.hubspot.com, www.crazyegg.com
Real Estate Niche – www.trulla.com, www.realtown.com, www.realtyjoin.com
Technology Niche – www.tech.co, www.techandtrends.com, www.e-junk.info
Women’s & Fashion Niche – www.blogher.com, www.modernmom.com, www.girlsguideto.com
Misc Niche – www.gameinformer.com, www.homeclick.com, www.legalhelp.org

Link Building 2019

Link Building is a process whereby hyperlinks from other websites link back to your website. The main purpose of link building to a search engine is to discover new websites and to determine how websites rank in search engine results.
How would it feel if someone referred or recommended their family, friends, and contact list to your business? It would feel good even though it would depend on the source of the referred person.
What we mean by the source is that you would rather get a referral or recommendation from a trusted supplier, whose referred person is more likely to make a purchase, instead of a person that is referred by one of your uncles that is always drunk. This is the very same way that link building works. It traces the source of the source of referrals and recommendations. The source of these referrals and recommendations are just as important as the message you’re trying to put forward, which makes link building one of the most important things when it comes to SEO. This means that if you want to have more traffic coming to your website, backlinks are a great way to do it.

Digiday

Digiday are not only an online publication, they are marketing media moguls who have established a community for professionals to grow and flourish. Aside from digital content, Digiday produces awards, job postings and events.

You will find marketing insights with the millennial in mind on digiday.com. They’re the cool kids on the block (think: Beyoncé of digital content) and, with full staff in New York City, London and Tokyo, offer up a variety of fresh perspective and expertise.

With stunning UX and an easy to navigate website, Digiday is the perfect go-to for all things marketing. Hang out on their website for a bit or sign up for their newsletter, Digiday Daily, which delivers top stories to your inbox each morning. This is my favorite option, as it pops up just in time for me to read an article or two before morning meetings. You won’t want to filter this one into your Spam folder.

Why we love them: Digiday podcasts

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