You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two?

SEM ads appear in Google searches using payment strategies and are an online marketing method that involves getting paid traffic from search engines. They increase the visibility of your website on the search engine results page and are vital for promoting your website. On the other hand, SEO uses free methods to rank higher in organic Google searches. Through optimizing your website, you can generate more traffic to your website at no additional cost.

At First Page, we provide professional SEM and SEO services that help you improve your visibility on search engine results pages. As part of our process, we help people build some basic knowledge of SEO and SEM to help them better understand how the visibility and performance of search engines work.


To succeed with either strategy, you must have a comprehensive understanding of your audience and how they behave.

The first step is to analyze your user behavior to understand both their needs and what they are searching for. You can use this user analysis to decide what the right marketing method to fit your target market is. From this point, creating valuable content that not only provides a solution to their search query, but also appears in relevant searches is vital. When it comes to research, looking at keyword statistics is key. Determining which the best keywords are for your audience is a complicated process involving keyword popularity, whether other brands are targeting the same keywords or not and finding the right keywords to compete with these competitors.


You can pay one or more search engines to list your site at the top of the results page. This is called paid search (SEM). If you are interested in running a paid search campaign, here’s a step by step breakdown:

  • Creating an account – To create ads on a search engine, you need to provide some information about your business.
  • Select keywords – You will run ads based on specific keywords. When users search for these keywords, they will see your ad. That’s why it’s important to choose only keywords that are relevant to your niche.
  • Bid on keywords – Unless your keywords are very unique, you will compete for ad space with other advertisers. That’s why you need to raise your bids so that people see your ads, but not so high as to limit your return on investment.
  • Write the title and description – Because your ads will appear in search results, the number of characters in the title and description is limited. Craft your ad and use your space wisely.
  • Set a budget – Most advertising platforms allow you to set a regular budget and regularly control monthly cost overruns.
  • Launch your campaign – Once you’ve set up everything, launch your campaign with a click of a button.
  • Regular reporting – After setting up all the ads, we can analyze and report to you monthly to actively bring new sales and return metrics to customers.



With SEO, you need to use rich and authentic content to attract traffic and increase links. At the same time, selecting relevant keywords to optimize website content and analyzing content problems are key components of improving your website’s ranking in search results. Quality keywords and content are undeniably a big part of good SEO, which will gather you organic and free traffic over a much longer period when compared to SEM

This is because SEM is only effective when you pay for the results you want to display. Once you close the ad, the traffic you get from your SEM ads will be halted. SEO is exactly the opposite, however, and will grow over time leaving lasting effects.

Rich website content will help you get a higher click-through rate (CTR) for free. At First Page, we can help you reposition Google rankings through services including content writing, adding keywords, and a technical analysis of website security. In order to achieve even higher results, why not use both SEM and SEO? You can complement your SEO with an SEM strategy to get more clicks from different sources and become an expert in Internet marketing!


The strategy you adopt will also be dependent on your business’ age. If you are just starting out with a new website, it will take longer to implement effective SEO. Although this does not mean you should ignore SEO altogether, you can start with a SEM strategy to boost your rankings until proper SEO can be established. After comparing the individual benefits of SEO and SEM, it should be easier to decide which strategy is suitable for your business and where to delegate your marketing budget.

5 Hot Tips for Awesome Website Content

Hot Tip #1 – Be Relevant
There’s a person Googling for rainbow striped toe socks in Melbourne right now, or maybe they’re looking for cupcake catering for events in Brunswick, or searching for exactly what your business does. Your job is to be relevant to the searches that your clients or customers are going to be making in Google. So when your new potential customer lands on your site, they’ll find relevant and valuable information on your area of expertise. Relevant and valuable are both sticky qualities you should aim for with your content.

Hot Tip #2 – Keep Your Content Concise
Get to the point quickly and stay on topic. That’s pretty much it. See? Concise.

Hot Tip #3 – Mind Your Grammar and Spelling
Nothing spells unprofessional more quickly than a grammatical or spelling error in your content. You might think it doesn’t matter that much, but it does matter. The Writing Gods are offended, and they will direct customers away from your site as a punishment. We mean it. But in all seriousness, it actually takes away from your authority when you have simple errors in your content, so ensure that you edit and proofread everything thoroughly. Be especially careful if you claim great attention to detail as a selling point of your service. We don’t need to explain the irony there.

Hot Tip #4 – Write for Humans not Bots
One of the keys to amazing content is to remember that you’re not just writing for Google or other website crawling SEO bots, you’re writing for living, breathing, buying human customers. So the content needs to be easy to read. Space it out with headings and white areas without words on your web page so the eye has room to breathe. Use bullet points that are simple to scan, as your website readers don’t have a lot of time – they want the information instantly! Make your content scannable so they can find what they’re looking for more quickly.

Hot Tip #5 – Use Images
Sometimes an image or two can really help to break up slabs of text and create an attention-grabbing item on the page. Try to use images that are original and unique to your company. You could insert stock images, although this has been an overused tactic on the internet of late. Pictures of your actual company and employees will give a better flavour of your individual business identity and branding. Why not hire a photographer for a day and get some decent original shots to use in your content?

7 Advanced SEO Tactics to use in 2019

SEO Tactics – Hacks 2019 – The SEO landscape is always evolving, and it would seem almost impossible to keep up with the latest trends. There are SEO Tactics (hacks) that could have been used last year to make your page appear at the top of the search engines, that may no longer work in 2019.

There some hacks that could even end up earning your website penalties by Google, especially those that involve black hat. As a result, it is important to stay on top of the SEO game, with the latest SEO Tactics on hand. This is the best way to make your business an authority in its niche and to make sure that competitors don’t get past you in the SERPs.

In this article, we are going to look at 7 advanced SEO tactics to use in 2019.

1.Get to know your users
When Google is ranking, it takes into consideration the information that is most valuable for the users. This means that you also need to know what your users value the most, by using tools like Survey Monkey, Google Forms, Hotjar, and Survey Gizmo, among other tools. Once you have the information about what users value the most, you can provide content, services, and goods that are most valuable to the users. By creating the best user experience, your website is more likely to get more traffic from Google. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. This quickly shows Google the relevance of the content on your website, checking things like:

When Google is ranking, it takes into consideration the information that is most valuable for the users. This means that you also need to know what your users value the most, by using tools like Survey Monkey, Google Forms, Hotjar, and Survey Gizmo, among other tools. Once you have the information about what users value the most, you can provide content, services, and goods that are most valuable to the users. By creating the best user experience, your website is more likely to get more traffic from Google. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. This quickly shows Google the relevance of the content on your website, checking things like:

Time on site
Bounce rates
Page views per visitor
Load time

The reason for surveying the users is so that you can also address those matters. Why are people spending very little time on your site? Why are the bounce rates high? These are the things that Google uses to rank your websites, and they also improve your convergence.

2. Leverage schemer mark-up
By schemer mark-up, we are referring to things like website reviews, that can either bring more business to your website or drive users away. Many websites use WordPress, and to check the schemer mark-up here, they can use the Yoast SEO for WordPress plugin, which is easy to use.

3. Expand the most popular pages
Content marketing plays a major role in SEO. There are pages that attract a lot of visitors as compared to others. You need to take advantage of those pages and expand them. You can use the keywords that are working best on those pages to generate long-tail keywords using the Ubersuggest tool. The long-tail keywords from Ubersuggest should then be used on those pages that are doing well. This will make the page attract even more users.

4. Send link juice to lower pages
Like we mentioned before, there are those pages that generally do better than others. We should use the pages that are doing well, to link to the ones that aren’t doing very well so as to give them more exposure. The pages that aren’t doing so well will start ranking higher gradually.

5. Leverage infographics
Not just any infographics should be leveraged. You should target to leverage advanced animated infographics. These are more likely to reach wider audiences, meaning more traffic to your website. Such infographics have a tendency of going viral and you might end up spending little or no effort in marketing them.

6. Leverage roundup posts
Imagine that you want to write a post about soccer. Inviting different soccer players and commentators to contribute to your post is likely to draw more users. There is also the fact that these people will share the information, linking it back to your website. That is what we mean by leveraging roundup posts. You will receive more, natural backlinks, and this will automatically make your website go up the google rankings.

7. Cut the dead weight
There are those pages that just won’t do well, no matter what you try. You should prune those pages by getting rid of them, and you’ll realize that more traffic will go to the pages that are doing well, making them rank even better.

If you’re after making friends with Google so that it can rank your pages better, the advanced SEO tactics we have mentioned can get you there when done right. Some things might not work for certain websites, while others work instantly

Image of Link Building

Using backlinks can be a challenge for the average business person since they lack the skills. Below are some of the things that they need to know in order to use backlinks efficiently:

Understand the aspects of Digital Marketing
Some basic knowledge of Programming
Good Writers
This article is going to run you through the key areas of link building, for the average small business.
Understanding the Value of Link Building

Link building and Google rankings go hand in hand, being that links are what bring traffic to the website, and backlinks help Google to determine if other people are seeing value in your content. This means that backlinks are recognized in the Google algorithms that determine how your content ranks. This goes on to show how link building is effective in bringing traffic to your business.

Page Authority
Page Authority predicts how well your website ranks in search engines. Take for instance that you own a sports website that links to a national source of sports news, chances are that your site will perform much better than a blogger that is still struggling to get exposure. Despite the fact that Google no longer uses PageRank, it still plays a major role in their algorithm. You can still check the page ranking by using Ahrefs, whereby you insert the URL and search. Some High ‘PageRating’ sites include:

General Niche –,,
Business Niche –,,
Blogging Niche –,,
Education Niche –,,
Health & Fitness Niche –,,
Marketing Niche –,,
Real Estate Niche –,,
Technology Niche –,,
Women’s & Fashion Niche –,,
Misc Niche –,,

Link Building 2019

Link Building is a process whereby hyperlinks from other websites link back to your website. The main purpose of link building to a search engine is to discover new websites and to determine how websites rank in search engine results.
How would it feel if someone referred or recommended their family, friends, and contact list to your business? It would feel good even though it would depend on the source of the referred person.
What we mean by the source is that you would rather get a referral or recommendation from a trusted supplier, whose referred person is more likely to make a purchase, instead of a person that is referred by one of your uncles that is always drunk. This is the very same way that link building works. It traces the source of the source of referrals and recommendations. The source of these referrals and recommendations are just as important as the message you’re trying to put forward, which makes link building one of the most important things when it comes to SEO. This means that if you want to have more traffic coming to your website, backlinks are a great way to do it.


Digiday are not only an online publication, they are marketing media moguls who have established a community for professionals to grow and flourish. Aside from digital content, Digiday produces awards, job postings and events.

You will find marketing insights with the millennial in mind on They’re the cool kids on the block (think: Beyoncé of digital content) and, with full staff in New York City, London and Tokyo, offer up a variety of fresh perspective and expertise.

With stunning UX and an easy to navigate website, Digiday is the perfect go-to for all things marketing. Hang out on their website for a bit or sign up for their newsletter, Digiday Daily, which delivers top stories to your inbox each morning. This is my favorite option, as it pops up just in time for me to read an article or two before morning meetings. You won’t want to filter this one into your Spam folder.

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