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    5 ways the metaverse will change digital marketing and CX

    5 ways the metaverse will change digital marketing and CX   WHAT IS THE METAVERSE? The Metaverse is a blend of augmented reality (AR) and virtual reality (VR) technology, which together creates a digital world in which people can explore, conduct business, and socialise. The aim of the Metaverse...

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    AI In SEO: How AI Is Changing The SEO Industry 

    80.51% of the industries are investing in AI today. And it has been estimated that with the help of AI the ROI funnel of the industries will hike by 87.47%. Furthermore, in the past 30 years, 68% of businesses improved their sales funnel from digital marketing services alone. It...

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    Google Analytics 4 Guide: What’s New & Important for GA4? [2023]

    In today’s measurement landscape, businesses need to navigate new challenges to understand  Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong...

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    THE MOST COMMON SEO MISTAKES

    Focusing on the online environment is no doubt the primary requirement to promote any business today. Ours is a highly digitalized world that calls for a structured, disciplined marketing strategy. And search engine optimization (SEO) is imperative for driving traffic to any website that subsequently leads to enhanced leads...

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    WHICH IS MORE EFFECTIVE: SEO OR SEM?

    You’ve probably heard of search engine optimization (SEO) and search engine marketing (SEM) before. Both are integral parts of digital marketing, but what’s the difference between the two? SEM ads appear in Google searches using payment strategies and are an online marketing method that involves getting paid traffic from...

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    Digiday

    Digiday are not only an online publication, they are marketing media moguls who have established a community for professionals to grow and flourish. Aside from digital content, Digiday produces awards, job postings and events. You will find marketing insights with the millennial in mind on digiday.com. They’re the cool...

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